|Robin L. Schribman (July 2014-June 2016)|
As Vice President of customer experience and global brand marketing for Thomson Reuters, Robin leads global strategic initiatives for customer research, voice of the customer strategy, brand initiatives, content development for advertising and leadership events such as Aspen Ideas Festival, Bond Club, Washington Ideas Festival and the Knowledge Effect Campaign. She supports all divisions and runs customer experience workshops as Thomson Reuters strives to transform into a customer first culture.
Since joining Thomson Reuters ten years ago, Robin developed and built out the primary research group for legal, finance and risk divisions as well as Thomson Reuters corporate. This includes social intelligence, segmentation, ethnography and value proposition. Prior to Thomson Reuters, Robin spent a number of years in technology, retail and advertising. First, as an account executive for an advertising agency then as a creative director for a large specialty retail chain with over 900 locations. Prior to joining Thomson Reuters she also acted as both the Managing Editor for retail.com and director for Customer Relationship Management at Retek (Oracle’s retail division) which included consulting to Fortune 500 retailers around the world.
Robin is an invited member to the top 50 future CMO’s, a member of CXPA (customer experience), ANA and AMA. She also sits on various Thomson Reuters transformation committees.
Robin is passionate about building a workplace that values gender, racial, and cultural diversity which includes encouraging all employees to be creative, curious and passionate.
Robin lives in Minneapolis with her two active boys and happily spends her free time watching her boy’s plays tennis, soccer, and hockey. When time permits she runs, roller-blades, and cooks.
Robin L. Schribman